The press service of the Government of the Republic of Sakha (Yakutia) announced the holding of the "Diamond Week". The main goal of the event is to develop tourism in the republic, popularize the diamond mining industry, and attract additional income. The event is planned to be modeled on the German Oktoberfest.
The first "Diamond Week" will be held from 27 to 31 August 2012. This is an exclusive promotional tour to which journalists, representatives of large companies, guests from Japan and China are invited. Information support for the tour will be provided by the British BBS World News. Taking into account the advertising nature of the excursion, it is quite difficult for an ordinary tourist to get to the first "Diamond Week". Tours to it have not yet been sold, the only option for those wishing to attend the event is to contact the organizers of the action and personally agree on participation in it. The best chances are for journalists and representatives of travel companies.
The tour will begin with a visit to the city of Mirny, the diamond capital of the republic. The guests will be shown the famous Mir kimberlite pipe, they will be able to visit the museum of OJSC AK ALROSA, visit the Diamond Sorting Center and the Kimberlite Museum. On the same day, the project participants will fly to Yakutsk.
A rich business and cultural program awaits tourists in Yakutsk. In the business part, it is planned to hold a conference "Yakutia - a diamond on the map of Russia", at which new technologies of jewelry production, a strategy for promoting jewelry products will be discussed. An exhibition and sale of Yakut diamonds, exclusive jewelry made of precious metals will be organized especially for the guests.
The cultural part of the program involves visiting the ecological and ethnographic complex "Chochur Muran", the tourist complex "Kingdom of Permafrost", the ethnomuseum "Ytyk Haya". Tourists will visit the Museum "Treasury of Yakutia", where they can see all the richness and variety of mineral resources of Yakutia, get acquainted with an exclusive collection of diamonds and polished diamonds.
By the end of the event, the participants of the promo-tour will have a show program "Diamond Opening Day", which will present exclusive collections of jewelry, then the "Diamond Ball" will take place.
It is expected that "Diamond Week" will receive wide media coverage. The organizers of the event plan to hold it every year, but it is unlikely that it will become public in the near future. The tour is designed specifically for wealthy clients who will not only come to admire the beauty of the diamonds mined in Yakutia, but will also actively purchase them.
